The tea industry is saturated and so to succeed, surely one must stand out? True. But crazy concoctions and bizarre blends are not necessarily the way forward…
Post-exam celebrations in The Elephant’s Head on Camden High Street led me to a horrifying tea discovery. Not quite ready to begin drinking, I ordered a tea. Urges to “go for something different” resounded repeatedly through my mind, so I chose the London Fruit & Herb Company’s Apple and Cinnamon Twist. I love apples, I love cinnamon, I love twists and I love tea, so this has to work. Wrong. In fact ‘wrong’ is the operative word when describing every element of this tea.
My friends being less than impressed by the, I quote, “disgusting” scent, my apple pie in a mug wasn’t getting off to the best of starts. Unfortunately, I was entirely denied the pleasure of using my ‘never judge a tea by the first whiff’ line on them because what I proceeded to taste was, frankly, diabolical. The apples too sweet, the cinnamon overbearing, after half a mug’s worth all I felt was sick. I’m not the kind of girl to disown her tea half way down the mug, but even I had to abandon ship.
The failures of many-a-garish tea affirm the beauty of the softer teas on the market. Yes the world needs a little edginess, but sometimes true edginess comes from the recognition that subtlety is key.